BBC News - Business

Thursday, 3 December 2015

Gogoro reaches new sales record for electric scooter

Electric scooter maker Gogoro Inc yesterday said that monthly sales of its battery- powered smart scooter last month hit a new record high at 729 vehicles, securing its top position in the nation’s electric scooter market.

That brought total sales of Gogoro’s smart scooter to more than 2,500 units in Taiwan, Gogoro chief marketing officer Peng Ming-i said in a company statement. Gogoro sold 680 smart scooters in October.

Gogoro has seized a 25.26 percent share of the nation’s electric scooter market, surpassing established scooter brands, according to the latest statistics released by the Ministry of Economic Affairs.

In related news, the company yesterday launched a new promotion to further stimulate sales of its smart scooter.

During the one-month promotion period which runs through Dec. 31, consumers do not have to pay a deposit on smart scooter purchases, or interest on existing car loans, the company said.

Gogoro said that it has also opened new outlets in Taoyuan and Hsinchu, adding that it also increased the number of battery-swapping stations from 85 to 100 in October, mostly in Taipei.

Gogoro said it plans to increase that number to 105 by the end of this year.

As electric scooters are more expensive than gasoline-fueled scooters, Gogoro in October said that it had cut retail prices by more than 20 percent for its premium model to NT$108,000 (US$3,282) per unit, and to NT$98,000 per unit for its standard model.

Gogoro said that it had also launched a more affordable model costing NT$88,000 per unit.

Source: http://www.taipeitimes.com/News/biz/archives/2015/12/03/2003633875